ADDISONADVISORY

Marketing Leadership · Brand Strategy · Early-Career Coaching

Clear strategy. Measurable growth.

I help companies sharpen their message, reposition their brand, and put marketing dollars where they pay back.

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Services

Senior marketing judgment, applied where it counts.

Every engagement starts with the business problem, not the marketing tactic.

01

Marketing Leadership

Senior leadership without a full-time hire. I set the strategy, build the plan, and work alongside your team to execute it.

02

Brand and Messaging

Messaging architecture and brand repositioning that make your value obvious to the people you most want to reach.

03

Growth Economics

CAC to LTV analysis that shows which channels and customers actually pay back, so the budget follows results.

Approach

Straight answers, then follow-through.

1Diagnose

I start with your numbers, your customers, and your competitors. The goal is to find the real constraint on growth.

2Decide

You get a clear recommendation with the reasoning behind it. I lead with the conclusion and own the call.

3Deliver

I turn the plan into work your team can run: messaging, campaigns, measurement, and the operating rhythm to sustain it.

Track record

Marketing that shows up in the numbers.

4 years

of consecutive revenue growth at Morningstar, reversing a multi-year decline

75%

increase in Morningstar’s marketing budget, earned with a CAC to LTV model

300%+

growth in site usage in year one as President of EveryBlock, an NBCUniversal company

Where I’ve held leadership roles

  • Morningstar
  • Google
  • Microsoft
  • Jim Beam
  • Ogilvy

Launchpoint

Coaching for early-career professionals.

Launchpoint helps people in their first professional roles stand out and succeed. It is built for those who already have the job and want to thrive in it.

The program focuses on the skills that rarely get taught: navigating ambiguity, communicating at work, building presence, and owning your own growth.

Ask about Launchpoint

The Five Realities of Early Professional Life

  • 01Ambiguity
  • 02Communication
  • 03Direction
  • 04Professional Presence
  • 05Growth
Brian Addison, founder of Addison Advisory

About

Brian Addison, Founder

I’ve spent 30 years leading marketing across a range of industries, with deep experience in brand management, digital marketing, and agency leadership.

I founded Addison Advisory to give leaders direct access to that experience. Clients get a senior partner who finds the real problem, recommends a clear path, and stays involved until the work delivers.

My work spans messaging architecture, brand repositioning, customer economics, and helping teams put AI to practical use.

Contact

Let's talk about what
you're working on.

Send a short note about your goals or the challenge in front of you. I’ll follow up personally.

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